Privacy Policy
Last updated: 25/09/2025
At MattGoesRogue Ltd (“we”, “our”, or “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit or interact with www.mattgoesrogue.com - a site powered by Ghost (no affiliation).
1. Who We Are
MattGoesRogue Ltd is a UK-based, privately-owned multimedia outlet producing content on narrative design, narratology and storytelling in interactive entertainment. Our site is hosted by Ghost, a secure, open-source publishing platform.
2. Information We Collect
We may collect the following types of personal information:
a. Information you provide:
- Your name and email address when subscribing to our newsletter, membership, or contacting us
- Any information you voluntarily share via comments, forms, or surveys
b. Technical data:
- IP address, browser type, device type, time zone, and approximate location
- Usage data such as pages visited and referring websites
- Cookie data (see our Cookie Policy)
c. Third-party content:
If you interact with embedded videos, podcasts, or social media posts (e.g., YouTube, Spotify, TikTok), those platforms may collect data according to their own privacy policies.
3. How We Use Your Data
We use your information to:
- Deliver email newsletters (only if you opt in)
- Monitor and improve website performance and user experience
- Respond to queries or messages
- Understand audience trends through aggregated analytics
- Recommend relevant content based on general usage behavior
We do not sell your personal data.
4. Legal Basis for Processing
We process your data based on:
- Voluntary consent (e.g., for newsletters and cookies)
- Legitimate interests (to operate and improve the website)
- Legal obligations, in accordance with UK data protection laws
5. How Your Data Is Stored
Your data is securely stored by Ghost on servers located in the Netherlands and/or other GDPR-compliant regions. We may also use trusted third-party services including:
- Google Analytics for aggregated site usage tracking
- Embedded platforms such as Twitch, YouTube, Spotify, and social media (Instagram, Bluesky, TikTok)
- Stripe for collection and processing of cart payment
- Amazon for affiliate marketing opportunities of relevant products
These providers maintain their own privacy practices and adhere to applicable data laws.
6. Cookies
We use cookies to:
- Enable essential website functions
- Understand and analyze site usage
- Enhance the browsing experience
You can manage or decline cookies via your browser settings. See our Cookie Policy for full details.
7. Your Rights
If you are a UK or EU user, you have the following rights under the UK GDPR:
- Access your personal data
- Request corrections or updates
- Request data deletion (“right to be forgotten”)
- Withdraw consent at any time
To exercise these rights, email us at: matt (at) mattgoesrogue.com
MattGoesRogue Ltd is registered with the ICO and operates in full compliance with UK data protection regulations.
8. Data Retention
We retain personal data only as long as necessary for the purposes listed above or as required by law, with a minimum of 2 years but no less than 6 years. You will receive annual emails asking you to confirm your ongoing consent.
9. Third-Party Links
This website may contain links to third-party sites or services, including affiliate programs (e.g., Amazon). We are not responsible for the privacy policies or practices of these third parties. Disclaimers will clearly indicate when affiliate links are in use.
10. Changes to This Policy
We may update this policy from time to time. Any major changes will be announced on this page with a revised "last updated" date. Continued use of the site after changes implies your acceptance.
11. Contact
If you have questions about this Privacy Policy or how your data is handled, contact:
MattGoesRogue Ltd
matt (at) mattgoesrogue.com